From MacRumors live updates:
| 11:20 am | Costello takes a bow, shakes Cook's hand and receives standing ovation from the crowd. | 
| 11:17 am | Costell is on stage singing and chatting with the crowd. | 
| 11:10 am | Musician coming on stage, three decades of work, 29 albums. Elvis Costello. | 
| 11:10 am | "We do really love music and celebrating great artists." | 
| 11:09 am | "Before we close, we want to return to music." | 
| 11:08 am | Showing a number of people in brightly colored spaces using different colored iPhone 5C models in multiple languages. | 
| 11:08 am | "We've prepared a few ads", and they're showing one of them. | 
| 11:07 am | iOS 7 is the biggest change to iOS since the original iPhone. | 
| 11:07 am | "We don't just pack in feature after feature." "We think deeply about experiences we want to create." | 
| 11:06 am | First time the iPhone will be in China at launch. | 
| 11:06 am | Available in 100 countries on 270 carriers by the end of the year. | 
| 11:06 am | Launching in Japan on Softbank, KDDI and now NTT DoCoMo. | 
| 11:06 am | Available September 20th in US, Australia, China, Canada, France, Germany, Japan, Singapore and the UK. | 
| 11:05 am | Available Friday September 13 for preorder, September 20 in stores. | 
| 11:05 am | iPhone 4S still available, 8GB model free with two-year contract. | 
| 11:05 am | "Others don't talk about this, but we're going to continue doing so because it's important to us." More at iHash.eu  | 
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