Windows Phone Posts Record Market Share, Apple Grabs 43.4% of U.S. Sales

Windows Phone has posted its highest ever level of 8.2% across the five major European markets and Apple has grown its U.S. share to 43.4% of sales, according to a Kantar report.

“Android and Apple take the lion’s share of the headlines and continue to dominate smartphone sales, so it’s easy to forget that there is a third operating system emerging as a real adversary", says Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech. "Windows Phone, driven largely by lower priced Nokia smartphones such as the Lumia 520, now represents around one in 10 smartphone sales in Britain, France, Germany and Mexico. For the first time the platform has claimed the number two spot in a major world market, taking 11.6% of sales in Mexico.”

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